Take a vile of Botox® and call me in the morning.

The aesthetic face and body business is booming, but how do you choose the right practice? Maybe you should ask your doctor.

Challenge

FACE by MD is a facial and body rejuvenation center founded by people actually in the medical field. This aesthetic startup needed a comprehensive solution, including everything from practice feasibility to logo development, digital components, media ads and interior design. With the availability of inexpensive laser devices there is no shortage of facial aesthetic solutions. Like most healthcare, however, the level of service relies on the expertise of the individual performing it. We were asked to differentiate this new practice which prides itself on all procedures being performed by a Doctor of Medicine.

We wanted to blur the line between clinical and retail environments.

Solution

Our research revealed two very different perceptions of aesthetic procedure practices: plastic surgery practices were viewed in a similar way as hospitals and nonsurgical practices were viewed in a similar manner as spas or salons. We studied the existing market and determined we could create a new category for the practice. We wanted to position a nonsurgical facial and body aesthetic practice between a full-service surgical practice and a spa-type service. Many practitioners in nonsurgical practices were not medical doctors so we integrated the the fact that all procedures would be performed by a medical doctor by naming it FACE by MD.

The juxtaposition of medical qualification and professionalism and the contemporary boutique environment has allowed FACE by MD to stand out in the crowd of beauty practices.

Client
FACE by MD

Think
Research
Competitive analysis
Brand identity
Messaging
Culture design
Interior design
Startup Consulting
Personas
Marketing Strategy
Event Planning

Create
Naming
Logo development
Web development
Packaging
Publication/editorial
Digital ads
Conventional ads
Collateral
Event materials

Share
Digital marketing
Inbound marketing
Outbound marketing
Conventional marketing
KPI measurement
Data analytics