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Thrive on!

Innovation Pavilion is an entrepreneurial ecosystem complete with a coworking space.

Challenge

Most successful incubators, accelerators and coworking spaces are located within big city hubs. Although Centennial Colorado has been ranked as number one most connected city in the United States it is still definitely suburbia.

This has to scream Innovation and be even cooler than downtown

Innovation Pavilion has a long-term plan to recreate its Centennial ecosystem in ring cities around metro hubs throughout the country. We were hired to structure their programs into replicable entities and visually identify its many service offerings.

The audience includes young startups, corporates seeking satellite collaboration, public-private partnerships and institutional investors.

Solution

Starting with an immersive understanding of the breadth of capabilities and contacts, we identified how these assets played with each other and, more importantly, which ones didn’t. We then created a tangible mind map and explained how each program fed the other.

Our job was to identify and simplify the complexity that had evolved over 5 years.

With so many different components and the nature of complexity we shortened the name to IP (homage to the acronym for Intellectual Property) and used a simplified version of a Rubik’s cube as the new official logo. Using high chroma coloring we chose 3 main hues representing male, female and neutral personalities.

In all we created separate entities for access to funding, workforce training, tech communities and an entire array of real estate components which all reflected the corporate brand.

Innovation Pavilion is your place to innovate.

 


Client
Innovation Pavilion
Think
Research
Competitive analysis
Business design
Brand identity
Messaging
Culture design
Service design
Process design
Program design
Interior design
Startup consulting
Personas
Marketing Strategy
Event Planning
Financial modeling
Executive services
Create
Naming
Logo development
Product prototype
Web development
Slide Deck
Publication/editorial
Digital ads
Conventional ads
Collateral
Event materials
Audio/visual
3D imaging
Share
Digital marketing
Inbound marketing
Outbound marketing
Conventional marketing
Access to funding
Direct sales
Network resources
Customer acquisition
Public relations
Presentation
KPI measurement
Data analytics

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