New source of revenue, caffeinated.

We were asked to create a brand for an office coffee service for a large soft drink distribution company.

Challenge

A Pepsi distribution company asked us to investigate the opportunities of entering the office coffee service and demonstrate how it might look. This company is very brand loyal (to Pepsi) and wanted the new coffee brand to reflect their corporate commitment.

Wake up and smell this new brand.

Solution

We determined a successful, initial roll-out would start with an economical level product in order to compete with the most popular existing brands. We met with Green Mountain Coffee and Keurig to negotiate custom pricing for branded, single-serve products. We further determined the introduction of a premium product would be embraced after we reached our market share projections and brand awareness.

We created a highly visible brand using conventional media components along with the existing distribution structure. The client had existing, dedicated fleet vehicles so we wrapped them and used them as rolling billboards. Note we named the company SEPIA using all the same letters as PEPSI and even used a similar font as the famous cola logo.

Entering new markets is always an exciting challenge. Take note of your competitors Be fresh, be innovative. Drink some coffee and have fun.

The most challenging but easily the coolest aspect of this project was playing scrable with the word Pepsi.

Client
Pepsico

Think
Research
Competitive analysis
Business design
Brand identity
Messaging
Product design
Program design
Personas
Marketing Strategy

Create
Naming
Logo development
Product prototype
Packaging
Slide Deck
Collateral
Transit
Outdoor

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